HOW TO USE VIDEO TO FILL YOUR YOGA CLASSES
New yoga studios are popping up left and right, giving students unlimited options as to where they can practice yoga. So setting your yoga studio apart from the competition is important, and aside from offering awesome classes lead by experienced instructors, a video marketing strategy will help fill the classes.
Video is a powerful tool that is proven to increase sales and exposure. Don’t believe me? Here are a few stats from Forbes to convince you:
• Video traffic accounts for 80% of all consumer Internet traffic
• After watching a video, 64% of users are more likely to buy
• Facebook generates 8 billion video views on average per day
• YouTube reports mobile video consumption rises 100% every year
• Companies using video enjoy 41% more web traffic from search than non-users
Long story short, if you’re not investing in quality video, you’re missing a tremendous opportunity.
After working with several yoga studios, Do Good Video has come up with this guide that highlights ways you should use video to help fill your classes and grow your business.
1. PRODUCE A PROMO VIDEO
A 2-3 minute promotional video is meant to give someone the full story behind your studio. It can include interviews with the owner, staff members, customer testimonials, and filming of a live or staged class. This is usually the first thing someone sees when they come to your website, and is an evergreen promotional asset.
Digital Distribution: Website, YouTube, IGTV, Facebook, Email.
Pro tips:
• Footage of promo video can be sliced into smaller bite-sized assets and used on social – feed two birds with one scone.
• Hubspot says video in an email leads to 200-300% increase in click-through rates – embed this video in your next email to leads or current customers.
2. INCORPORATE VIDEO REGULARLY IN YOUR SOCIAL FEEDS
Social algorithms favor video and that video content generates more engagement. So incorporating multiple short (30 - 60 second) videos in your social feeds weekly is worth the investment. Curata says that the three most effective types of video content are: Customer testimonials, tutorial videos, and demonstration videos.
Digital Distribution: Facebook and Instagram feeds
Pro tip: You can use these short videos for ads if you want to get in front of more people. Hubspot says 80% of users recall a video ad they viewed in the past 30 days.
3. EMBRACE INSTAGRAM STORIES
Stories were launched in August 2016, and now more than 500 million Instagrammers use stories daily. Most people will scroll through their stories before they even look at their feed, that means you should be there too!
Thankfully, stories are more off the cuff, temporary (they’re only visible for 24 hours), and can be less polished. Note: stories don’t always have to be video, they can be static images and promotional.
Pro-tips:
• Experiment with Instagram stories by allowing one of your instructors do a “takeover,” where they post to your IG stories for a day or during a class. This will show your audience what your studio experience is like and keep you top of mind.
• Easy to re-share user-generated stories when students and teachers post to their stories.
4. LIVE VIDEOS ON FACEBOOK AND INSTAGRAM
According to Social Media Today, people spend 3 times longer watching a live social video compared to one that has been pre-recorded. Think about creative ways to incorporate quality live video in your feeds.
Pro tip: Offer one free live yoga class a month to help consistently turn leads into sales.
5. OFFER ONLINE YOGA CLASSES
Life gets busy, and people can’t always make it to your physical class. But that doesn't mean you should have to miss out on the opportunity for them to join from home. Scale and grow your business by offering your yoga classes online. Entire classes can be filmed and you can invite students to join their favorite instructors from anywhere.
You could offer an online membership, up-sell your current students to include the online options, or let people enroll in one-off classes.
Want to learn more about how video can help you grow your business? Contact Kyle Steinle at Do Good Video today.